The $80 Game Isn't a New Standard. Take-Two Priced NBA 2K27 at $70.
GTA 6 costs $80, NBA 2K27 costs $70, and both come from the same publisher in the same year. Zelnick says pricing hasn't kept pace with inflation and that he could have charged more. The real shift isn't the base price — it's the $100 tier buyers are choosing.